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How important is it for people to own a car? What technologies do they value most? And what materials do they want their tires to be made of? The latest Continental Mobility Study provides answers to these questions and many more.
Cars remain the main pillar of mobility. They are equally important to people of all ages and are seen as a prestige item, especially by younger people. These are just some of the findings of the representative mobility study conducted by market research institute infas on behalf of Continental. In August 2024, around 5, 000 people over the age of 18 in Germany, China, France, Japan and the USA were asked about their mobility habits.
Among other topics, the study focused on people’s general mobility needs. It also shed light on the importance of cars for everyday mobility, respondents’ attitudes to automated driving and sustainable tires as well as their views on in-car technologies and artificial intelligence. The aim of the study is to provide an internationally comparable overview of people’s attitudes toward current and future mobility trends and their personal usage habits.